Focus Groups

 

This is a group of subjects who are chosen to test and self-report their experiences of using a product, system, or service. Focus group sessions are generally facilitated by a skilled moderator to gain valuable information about the needs, expectations, and problems of users (Eysenbach & Kohler, 2002).

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Eysenbach, G. and Köhler, C. (2002). How do consumers search for and appraise health information on the world wide web? Qualitative study using focus groups, usability tests, and in-depth interviews. The British Medical Journal, 324, 573-577.

 

Lewis, J.R. (2002). Psychometric evaluation of the PSSUQ using data from five years of usability studies. International Journal of Human-Computer Interaction, 14(3 & 4), 463-488.