Personas

 

Developing personas about users can help developers to understand their users (Adlin & Pruitt, 2010). In that understanding, they can also be used to figure out in what situations are which users going to do a certain task and to plan for it (Atzeni, Cameroni, Faily, Lyle, Flechais, 2011).

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Good personas rely upon good data from user research, and so personas should only be developed with sufficient information about real users (Adlin & Pruitt, 2010). This user research information should include actual users goals, motivations, business objectives, etc. (UXPA, 2011)

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Adlin, T., & Pruitt, J. (2010). The essential persona lifecycle: Your guide to building and using personas. Morgan Kaufmann.

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Atzeni, A., Cameroni, C., Faily, S., Lyle, J., & Fléchais, I. (2011, August). Here's Johnny: a methodology for developing attacker personas. In 2011 Sixth International Conference on Availability, Reliability and Security (pp. 722-727). IEEE.

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User Experience Professional Association. (2011) Usability Body of Knowledge. Retrieved from http://www.usabilitybok.org/persona